During the recent Doing Business in the USA seminar held in Langley, B.C. June 9, 2016, cross-border veteran, Jim Pettinger detailed practical, affordable marketing strategies for small business owners and entrepreneurs interested in expanding their business into the USA.
Pettinger, president and C.E.O. of UCanTrade, Inc., provides Canadian
businesses, particularly those in British Columbia, with USA business
and logistics services from his Ferndale, WA warehouse, located just
south of the Peace Arch border crossing.
He advised the group of attendees, made up of SMEs, small business owners, and entrepreneurs, to ‘think domestically’ when selling goods and services to the U.S.A., adding the “number one obstacle is not the border, it’s dialing in on a target market.” (Related Article: Five Strategies for Expanding Your Business to the USA)
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