Category: Canadian Exports

By: Jim Pettinger, President of UCanTrade, Inc. Recent reports about the continuing slow Canadian economy and increased consumer optimism in the United States lead to one simple conclusion – the beat still goes on for Canadian exporters and traders wishing to earn extra valuable greenbacks. With the U.S. Christmas selling season now starting on Labor […]
Exporting to the United States presents a tremendous growth opportunity for Canadian entrepreneurs and e-tailers, but selling across the border has to be done carefully to avoid excess costs. For over 32 years, UCanTrade, Inc. has been the regional leader in providing support services for Canadian businesses exporting to the U.S. in Western North America. […]
So much more than business analysis or software upgrades, optimizing your business means taking a global approach to reviewing the processes required to satisfy your customers’ needs. By definition, to optimize, is to make the best or most effective use of (a situation, opportunity, or resource).  “It is not something only for the big companies,” […]
By:  Jim Pettinger, President of UCanTrade, Inc. Most Canadian companies preparing to launch into the lucrative U.S. market are unsure how to price their offerings. In a recent issue of his free e-newsletter, “Verne’s Insights”, Verne Harnish recommended a book by Dr. Hermann Simon of Simon-Kucher & Partners, entitled “Confessions of The Pricing Man – […]
Recognized as the world’s largest economy, the United States of America offers Canadian business owners and entrepreneurs the perfect springboard from which to launch their international business further abroad. Given the similarities between the Canadian and American cultures and their geographical proximity, selling to the U.S. first simply makes sense, says Jim Pettinger, President of […]
The number one obstacle preventing Canadian businesses and entrepreneurs from making successful U.S. sales ‘is not the border’, says Jim Pettinger, President and CEO at UCanTrade, Inc., but rather marketing challenges – target marketing to be specific (Related: “Focus, Focus, Focus”). Economic and consumer diversity found within each state presents exporters with immense marketing challenges […]
During the recent Doing Business in the USA seminar held in Langley, B.C. June 9, 2016, cross-border veteran, Jim Pettinger detailed practical, affordable marketing strategies for small business owners and entrepreneurs interested in expanding their business into the USA. Pettinger, president and C.E.O. of UCanTrade, Inc., provides Canadian businesses, particularly those in British Columbia, with […]