How Much Should I Charge My U.S. Customers?

By:  Jim Pettinger, President of UCanTrade, Inc.
Most Canadian companies preparing to launch into the lucrative U.S. market are unsure how to price their offerings. In a recent issue of his free e-newsletter, “Verne’s Insights”, Verne Harnish recommended a book by Dr. Hermann Simon of Simon-Kucher & Partners, entitled “Confessions of The Pricing Man – How Price Affects Everything”. Pricing is one of the most important decisions you’ll make in business and one that is at best an educated guess at most organizations. One of the books key assertions is that price is the most effective profit driver. Manage for Profit, not for Market Share.
TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.
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UCanTrade Staff