By: Jim Pettinger, President UCanTrade, Inc.
For a foreign company entering the U.S. market, setting prices can be a challenge, especially when trying to factor in fluctuating exchange rates. There’s no simple answer, but most companies would do themselves a favor by setting aggressive prices, and then doing the marketing and sales work necessary to make profitable sales. A greet source of ideas can be found through the website of Holden Advisors. In a recent blog, contributor Richard Harrington advises: “Think What Price Can Do, Not What Price Should Be”.
TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.
Subscribe to our TradeTips Newsletter for the latest import/export events and trade news, and/or call us at (360) 380-6900.
Website: www.UCanTrade.com
Phone: 360-380-6900
Email: info@UCanTrade.com
Twitter: @UCanTrade
1-360-380-6900