So much more than business analysis or software upgrades, optimizing your business means taking a global approach to reviewing the processes required to satisfy your customers’ needs.
By definition, to optimize, is to make the best or most effective use of (a situation, opportunity, or resource). “It is not something only for the big companies,” says Casian Glavce, General Manager at Hewitt Material Handling, “if you do not optimize, you’re not going to be in business.” This is particularly true for small and medium exporters where the supply chain process is very involved and oversights can cripple a business.
Packaging optimization for example, which is often overlooked, can significantly impact a company’s transportation costs which ultimately impacts pricing, one of the most important decisions a business owner has to make. Inefficient order fulfillment can also be costly.
JR White, director, solutions engineering at KNAPP explains, “With the ecommerce orders … items can’t just be dumped into a shipping carton willy-nilly. There is a logical order to the packing that prevents damage and ensures the order arrives neatly presented to the customer. In other words, the shoes are not on top of the shirts. That’s the first thing the customer sees and if you screw that up they’re not going to like it. They’re going to complain about it online and then ten other people aren’t going to shop here—all because of one missed order.” Accurate, considerate order fulfillment dramatically impact a company’s sales and market sustainability.
Through an ‘export lens’, trade experts and government organizations can provide invaluable assistance to help you outline your ‘best, most effective’ plan, to both optimize for your customer’s needs while simultaneously optimizing your business goals and returns on investments.
Interested in doing business in the United States? Learn more at our upcoming seminar, October 19, 2016 in Richmond, B.C. Canada. (Click HERE for more information.)
(Related: Six Eyes On Every Box; How Much Should I Charge My U.S. Customers? )
TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.
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