BY: UCanTrade Staff
With e-commerce on the rise, it’s worthwhile to examine the critical role packaging plays in order fulfillment, a consumer’s satisfaction and how it can influence their willingness to re-purchase or refer your good/service.
According to a 2014 online poll ‘Packaging for E-Commerce Success survey’ (conducted by Harris Poll), “58 percent of consumers say that if they receive a damaged or broken product from an online order, they would either consider purchasing from a competitor or would not purchase from that retailer again.” Not only is quality packaging important to protect the goods, it’s important to protect your reputation! (Source)
The survey also indicated packaging is perceived by consumers – particularly those between 18 – 35 years old, as a reflection of the quality of your goods. In other words, better packaging means a better product.
Another important consumer expectation e-commerce retailers really need to know to be successful is that consumers expect an order to be packaged and shipped within 24 hours or less after placing their online order.
At UCanTrade, Inc., we work closely with our clients to fulfill their customer’s orders accurately and quickly. However, we’ve seen first-hand, in the form of returns and repairs, when retailer packaging falls short.
Peering at packaging through an ‘e-commerce lens’, it becomes evident, proper packaging doesn’t just impact a retailers’ shipping cost. Clearly good packaging choices play a huge role in avoiding returns, guaranteeing good customer service and ensuring an overall positive experience that will keep consumers coming back again and again.
TradeTips blog is published by UCanTrade, Inc., your cross-border experts since 1984.
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