Tag: Pricing

By Jim Pettinger, President of UCanTrade, Inc. Despite the current trade and political firestorm, the U.S. market remains the place to be for the remainder of 2018, and into 2019. Hopefully, you put your marketing plans in place earlier this year, and your samples have already been distributed, and your containers are already on the […]
By:  Jim Pettinger, President of UCanTrade, Inc. Most Canadian companies preparing to launch into the lucrative U.S. market are unsure how to price their offerings. In a recent issue of his free e-newsletter, “Verne’s Insights”, Verne Harnish recommended a book by Dr. Hermann Simon of Simon-Kucher & Partners, entitled “Confessions of The Pricing Man – […]