By: Jim Pettinger
The 2015 holiday shopping season in the U.S. extends from Black Friday (November 27) to Christmas Eve (December 24), and this year will include one more day than last. Three volume spikes are expected, including Cyber Monday and the first two Mondays in December. The National Retail Federation expects sales in November and December to grow 3.7% to $630.5 billion, with e-commerce sales continuing to grow at a faster rate than brick-and-mortar sales.
After experiencing missed delivery dates in recent years, the major players are all promising (hoping?) to deliver on time this year. However, there may not be enough people in North America to fill the millions of part time jobs being offered by both carriers and retailers. Consequently, shippers and buyers should be both proactive and creative to insure against disappointment.
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